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Authority Blogging for Artists
What should a blogger do when they want to profit from their creativity, knowledge, experience and skills, but not by teaching “how to”, but instead from the results of their work? As you no doubt...
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The Real ROI of Engagement
Loyalty means business We are bombarded by “feel good” social media advice. Join the conversation. Engage. Listen. But this stuff takes time and effort. Where is the return on investment? It’s not just...
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New Edition of the Problogger Book Released
Problogger Book 3rd Edition Well it’s finally here! The third edition of the Problogger book is now available to order. (You might have already seen the news at Problogger). The first edition came out...
View ArticleBreaking the Rules for Fun and Profit
I joke that I am the most conventional unconventional guy you might ever meet, but it is true in a way. When we think of unconventional we often think about specific things. Going off to live on a...
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What to Say When Nobody Cares What You Do
It’s a simple but uncomfortable truth. Nobody cares what you do. Oh, people might ask. At a networking lunch, a cocktail party, and so on. But nobody cares. What do people actually care about? “Enough...
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How to Improve Your Website Trust Factor
Remove the Red Flags from Your Website Is your website harming the trust and credibility of your business? Are people worried or put off when they visit you online? Could your site be working against...
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How to Make Your Site the Destination for Your Market
Why do you blog? Is it for traffic and attention? If you blog to get more visibility, then you have a lot of company. One of the major reasons companies and individuals create content is to increase...
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How to Use Your Website to Get Clients Offline and Into Your Office
How do you use the web to gain face to face clients? It’s a question I get asked a lot, and it is a growing part of the world of marketing online. Think about your own buying behaviour. Would you buy...
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The Simple Route to Generating Sales Leads with Your Business Website
One thing all businesses have in common, large or small, is they all have to generate sales leads. If you are not generating sales, well, you are not in business! A lot of my customers come to me...
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Course-Correction and Your Half-Year Resolutions
Course-Correct We are half way through the year. How are your new-years resolutions working out? Are you closer to achieving your goals? A lot of my coaching clients feel bad when I ask this but I want...
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How to Solve the “Creativity Problem” and Stand Out in a Crowd
I think everyone has the capacity to be creative, but if you listen to some pundits it seems creativity is something only bestowed on an elite few. The fact is, the word “creativity” itself can cause...
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4 Pieces of Advice to Help Your Small Business
You might have noticed a bit of a gap in posting here. Well, I have still been writing, just over at the BMO Bank’s Small Business site: I am writing about how online tools and techniques can grow your...
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How to Get Paid for Free
How do you convert browsers to buyers? One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be...
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Your Best Foundation for a Sustainable Business
Would your business survive burning down? What would you do if your business burned to the ground? If you had to literally start over, would you be able to cope? What would your approach be? I have...
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How to Avoid Cold-Feet Killing Your Progress
Cold Feet Can Kill Your Productivity Today, I want to talk about what happens when you give in to your fears. I want you to learn from my mistakes so you can have the courage to do what you need to. I...
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How to get 80% of the results with 20% of the content
When should you write? How often? How long should your blog posts be? Should you have a schedule? I get asked these questions and similar every week, between emails, Q&A calls/webinars, and...
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The Secret Element of Successful Marketing Campaigns
Remove friction from your marketing Why can Brian send one email from the Copyblogger email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but if someone else had...
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Is it Just Business? How to be Professionally Human
Have you ever worked with someone who uses the phrase “It’s just business“? Or played a game with someone who, after cheating, back-stabbing, lying or just being a jerk, said “It’s only a game“? How...
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5 Essential Skills for Today’s Online Marketer
Skillz. I haz em. What are the most important skills for an online marketer, blogger or professional? I am going to list my response to that, but I would be interested in hearing your thoughts in the...
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29 Blogging Business Survival Tips
What does it take to be successful in blogging as or for a business? My friend Al from Coolest Gadgets contacted me for some quotes to use in a presentation he has coming up, and as usual, I gave him...
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